Birla Cellulose, part of the Aditya Birla Group’s Grasim Industries, has formed a strategic partnership with Circ, a US based recycling innovator, to advance recycled fibre production in textiles. Through this five-year agreement, Birla Cellulose will procure up to 5,000 tons of Circ’s pulp annually from its first commercial-scale plant. The recycled pulp will be processed into lyocell staple fibre, reinforcing sustainable practices and supporting Circ’s scale-up efforts.
Circ CEO Peter Majeranowski highlighted the partnership as a significant step forward in promoting circular economies in the fashion industry. Aspi Patel, Chief Technology Officer of Grasim, noted that the collaboration would play a key role in fostering sustainable innovation. Patel emphasized that integrating Circ’s advanced recycling technology with Birla Cellulose’s cellulosic fibres strengthens efforts toward building a fully circular economy.
As demand for eco-friendly materials grows, this partnership allows brands to access high-quality recycled lyocell, promoting environmental stewardship. The collaboration underscores the critical role of supply chain cooperation in scaling sustainable solutions amid increasing demand for recycled content.Aligned on fostering a circular economy, Birla Cellulose and Circ aim to set new standards in textile sustainability, driving down environmental impact through innovative fibre reuse. The partnership is set to enhance the availability of recycled materials, meeting both consumer expectations and industry needs for sustainable solutions.