UK-based Nonwovenn is targeting substantial revenue
growth in the oral pouch delivery market which is estimated
to now be worth $5.5 billion globally, with an annual
growth rate of 30%.The company’s PouchTech division has
already seen its market share in this sector grow substantially
and is looking to further expand its reach over the next
three years.Nonwovenn has recently completed an extensive
£13 million business transformation programme which has
included significant self-funded investments in manufacturing,
plant and equipment to enable the servicing of growing
order volumes, along with an end-to-end operational efficiency
programme and R&D enhancement.
Five years ago, the company made a strategic decision to
refocus its supply of fabrics for tobacco-related products,
focusing on modern oral nicotine pouches supporting smoking
cessation and pouches used in the delivery of other stimulants
such as caffeine, as well as agents like CBD and nutritional
supplements.
“This transformative focus on modern oral pouch technology
reflects our commitment to sustainability, harm reduction
and meeting the evolving needs of adult consumers,” said
Adrian Bisson, head of PouchTech. “By focusing on rapid
flavour release, oral comfort and the highest standards of
quality assurance, Nonwovenn is ensuring our products meet
the highest standards and deliver superior customer
experiences.”
“To ensure our products are safe and of high quality, the
materials are independently certified for food contact approval
through a world-renowned testing institution. We actually set
the standard for modern oral pouches, with many product
manufacturers now insisting pouch fabric suppliers meet that
same standard and certification.”
“We are working towards positioning ourselves as the market
leader in this rapidly growing sector,” added Nonwovenn
chairman David Lamb. “We are not just advancing modern
oral alternatives but building a pathway to a broader range of
products that help reflect our commitment to sustainability,
health and harm reduction.
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